Most security products for affiliate marketers offered on the market today rely on outdated techniques that have long been imprecise, prone to frequent false negatives, and overall naïve. IP address blacklisting combined with simple heuristics were rendered vastly irrelevant by the inception of the 3rd generation of bots based on programmable headless browsers and empowered by providers of proxy services with residential IP addresses. These bots go past blacklist-based filters undetected, and at the same time they are becoming increasingly widespread in advertising networks.
All the big players in the fraud protection market understand this very well and employ much more advanced fingerprinting techniques to protect their corporate clients from click fraud, especially the so called “WAP click” offers by mobile VAS providers due to their inherent fraud risk. But their services are too expensive for an average affiliate marketer to afford.